This is the belief that drives every pixel. Property developers sell a vision of life that does not exist yet. Our role is to make that vision so real, so cinematic, so emotionally compelling that buyers do not just understand the project. They feel it.
ThinkLab exists to transform how unbuilt spaces are seen, sold, and understood: cinematic visual experiences that give architects, developers, and hospitality brands the power to convey vision with absolute clarity and emotional conviction.
To be the world's most trusted visualisation partner: enabling clients to bring unbuilt ideas to life and sell them with clarity, confidence, and conviction.
To craft immersive visual experiences that set a global standard in visual storytelling for architecture and development: every frame bridging imagination and reality.
ThinkLab is a premium cinematic architectural visualisation studio, established in Cape Town in 2009. With 15+ years of craft and a global remote team of artists across four continents, we create photorealistic imagery, cinematic films, and immersive experiences that do not just show architecture. They sell the dream.
For architects, developers, and hospitality brands who refuse to compromise on how their vision is communicated, ThinkLab is the cinematic visualisation studio that transforms unbuilt spaces into emotionally compelling, commercially powerful visual stories. How a project is seen is how it is sold.
The Cinematic Strategist: where cinematic artistry meets commercial strategy. Our work serves the dream and the deal.
Every project is a visual narrative, not a technical deliverable.
We embed as creative partners, shaping the vision alongside our clients.
The work does not just look good. It sells, convinces, and converts.
Stills, film, cinemagraphs, VR, interactive, Ecosystem. One trusted source.
Relentless Quality · Innovation at the Edge · Global Perspective
The slogan lockup is always lowercase italic, positioned below the wordmark, never standalone.
"A design-driven, tech-savvy professional in the built environment who understands that the quality of creative content determines the success of their project, and values a collaborative process that brings their vision to its full potential."
ThinkLab is registered as Think3D Visualisation CC. That name must never appear in external materials, marketing, or the logo. Use "ThinkLab" exclusively.
Photorealistic imagery with cinematic composition and atmospheric lighting. 4K–8K.
CGI fly-throughs that turn unbuilt spaces into narratives. Storyboard to grade, HD or 4K.
Living stills: subtle motion loops that breathe life into a scene. GIF or looping MP4.
Immersive panoramic walkthroughs with interactive hotspots, headset or web.
Unreal Engine experiences: navigation, day and night cycles, material switching.
Scene assembly and modelling from plans. Delivered as .MAX, .FBX, .OBJ. Day rate.
Licensed aerial and ground photography to complement CGI.
A bespoke digital sales platform: every asset in a single branded experience built to convert. "Every asset. One platform. Total control."
End-to-end immersive sales environments: prints, touchscreens, VR stations, scale models.
AI concierge · Branded experience · Analytics dashboard
Unit filter and price list · Immersive gallery · Location and lifestyle
First impression in under a second. Does it feel real? Does it stop the scroll?
Emotional response. Does the image evoke the intended mood, atmosphere, and aspiration?
Technical accuracy. Materials, scale, lighting, and architecture must be physically convincing.
v4.0 consolidates the palette. ThinkLab Red remains the single brand red across every medium, screen and print alike. Warm Sand is retired; light surfaces are paper and hairlines only, and the darkness lives inside the imagery.
One red moment per screen or page: a CTA, a numeral set, a rule, or the mantra. Never a background, never as a fill behind type. ThinkLab Red #EB1D25 is the only red in the system, in the logo and everywhere else.
Carmine #A31621 → ThinkLab Red #EB1D25, one red
Functional colours unchanged: #2ECC71 · #F39C12 · #E74C3C · #3498DB
The brand had drifted too black. v4.0 splits the world in two. Screens stay dark-first and cinematic. Print and collateral lead with paper, and the renders carry the darkness. Both worlds share one red, one type system, one voice.
Glass elevation, grain overlay
Parchment type, red accents
Imagery full-bleed with gradient protection
Hairline rules and folios, no fills, no glass
Renders run edge to edge and carry the dark
One red moment per page
Keep captions and folios in mono caps.
Protect on-image type with gradients at both ends.
Desaturate imagery 5–10%, contrast up a touch.
Reserve the serif italic for one lift per page.
No tinted fills; texture comes from hairlines and paper.
No glass effects or drop shadows in print.
No bold weights anywhere: 300 body, 400–500 display.
No red backgrounds on any surface.
v4.0 ends the split between web and print stacks. One quiet, modern set carries everything. Inter, Playfair Display, DM Mono, Suisse and Freight are retired.
Loose tracking on mono caps: 0.18em to 0.26em.
Italics come only from the serif, never obliqued sans.
Nothing bolder than 500, in any medium, ever.
Print fallbacks: Georgia for serif, Courier New for mono. Floors: 9pt body, 7pt mono.
H1 40–72 · GS 400 · 1.2
H2 32–56 · GS 500 · 1.25
BODY 16–18 · NS 300 · 1.7
CAPTION 13 · JBM · 0.2EM
PRINT BODY MINIMUM · 9PT
Dual-tone wordmark: THINK in the text colour, LAB in ThinkLab Red #EB1D25, red dot above the B in every variant. Variants: primary white, primary black, monochrome (white backgrounds only), slogan lockups, social round and square, web tag, iPad background.
MINIMUM · 25MM PRINT · 120PX DIGITAL
Recolour LAB or the dot: they stay #EB1D25.
Remove the dot, or typeset THINKLAB as live text.
Place on busy imagery without a protection gradient.
Use "Think3D" anywhere near the logo.
"Cinematic visualisation"
"Immersive realities"
"Crafted with intent"
"Our services include..."
"Cheap", "affordable", "limited time offer"
Exclamation marks, emoji, hype adjectives
The what: cinematic artistry, the work speaks. Instagram, website, Behance.
The how: strategic thinking with ROI data. LinkedIn, blog, email.
The why: industry authority. LinkedIn and blog.
Project reveals, BTS, cinematic stills, 15–30s Reels, cinemagraphs. Minimum weekly.
Case studies, project reveals with strategic context, studio news, industry insight.
Founder voice amplifying the weekly posts, organic thought leadership when it feels right.
Portfolio deep-dives with process breakdowns. Projects rank on Google.
Cinematic showreels, fly-throughs, project films.
Community, project shares, event promotion.
8–10 hero stills, one 60–90s film, one teaser, 3–5 social clips, case study, email draft.
Hero reveal, founder post, carousel and Behance, case study and film.
Stories BTS, LinkedIn insight, newsletter feature, Behance deep-dive.
Website portfolio, capability deck, outreach, repurposed stills.
Two posts per week across Instagram and LinkedIn: one for the studio, one for the Ecosystem. Corné amplifies both with founder commentary. One newsletter per month via MailerLite, named Studio Updates, never "ThinkLab Newsletter".
Three happy clients contacted per month for referrals, tracked in Monday.com. Two to three dormant relationships reawakened monthly with a relevant case study. Post-project loop: thank you, feedback, testimonial, then check-ins at three and six months.
UK, Texas, Miami, UAE, Saudi Arabia, Australia, South Africa direct. Monthly: fresh assets, pipeline check-in, commission reminder, and a regional talking point.
Birthdays and milestones from Corné or Jean. New client project announced: outreach within 48 hours. Daily 15-minute social engagement routine on target prospects. Paid: boost the top Instagram post per campaign; LinkedIn organic only.
[One cinematic opening line: the hook] [1–2 sentences: project, location, client type] [Deliverables if relevant] [5 hashtags from the rotation sets]
[Project or insight statement, third person] [2–3 short paragraphs: the brief, the approach, the commercial outcome] [Credit the client and collaborators] [Link to /work/[slug] or the case study] [3–5 PascalCase hashtags]
The studio speaks: strategic, authoritative, never chatty. "ThinkLab" and "the studio", never "I". No first-person anecdote.
[First-person opening: an observation, a decision, or something learned] [2–3 short paragraphs, reflective] [What it means for people building or selling property] [A question, or nothing at all] [No hashtags, or one]
The founder speaks: "I", first person, reflective and specific. Opinion is welcome, self-promotion is not. Never a project announcement: that belongs to the studio page.
[Logo · primary white] [Hero image · full-width, cinematic] [Headline · one line] [2–3 short paragraphs] [CTA: "See the full project"] [Footer: socials · thinklabgroup.com]
[Project] · [Location] The Challenge · business problem The Approach · what made it unique The Result · outcomes with numbers Deliverables · testimonial
Paid Instagram runs as a monthly sequence of four connected ads built around a single project. Each month is a wave. The next month does not start over: it reinforces the wave before it, retargets the audience it built, and improves on what the numbers showed. Nothing runs in isolation, and nothing runs unmeasured.
One still, full-bleed, no text overlay. The arrival shot. Cold audience, broad targeting. Objective: reach and thumb-stop rate.
A 15 to 20 second Reel or cinemagraph from the same project. Retargets week one viewers. Objective: watch-through rate.
Four to six frames: reference, block-out, lighting, final. Proves the craft. Objective: saves and profile visits.
Same project, one line of copy, one CTA to the case study. Warm audience only. Objective: qualified enquiries.
Week one retargets everyone who engaged with the previous wave.
One deliberate callback: the same room, angle, or hour of day.
The winning creative from last month is reused as the new week one.
The weakest of the four is cut and replaced, never simply repeated.
Twelve waves, twelve projects, one continuous story. Quarters group by sector: residential, hospitality, masterplan, then the Ecosystem. By month twelve the audience has seen the studio work through four building types and knows what ThinkLab does without being told.
Change one thing per month: the creative, the audience, or the copy. Never all three. A wave that improves for reasons nobody can name has taught the studio nothing.
No text baked into the image. Copy lives in the caption.
No price, no discount, no urgency language.
Logo appears once, small, bottom left, white variant.
Every ad links to a real case study, never the home page.
Charcoal creates depth, not lighter greys.
Text reads light on dark, except print.
Red punctuates, sparingly.
Imagery adds the warmth the palette withholds.
Gradients stay inside the dark range.
Hairlines structure the page, fills do not.
Ink for headlines, stone grey for metadata.
One red moment per page.
Imagery carries all the darkness.
No glass, no shadows, no grain in print.
The signature CTA keeps the translucent glass treatment: backdrop blur, soft white fill, hairline border, inset specular. Maximum two to three glass elements per viewport, never animate the blur, and it never appears in print.
NORMAL 500MS
SLOW 1000MS
REVEAL 1400MS
HERO 2000MS
Expo easing remains the house curve. No bounces, no springs, no wiggles. Luxury moves slowly.
Cards · 350–400gsm, matt or soft-touch laminate
Never gloss, never bright-white coated stock
Blind deboss for the wordmark on paper stock
One finish per piece, never stacked effects
Intro cards · A6, 148 × 105mm
Business cards · 85 × 55mm, black stock, foil
Body copy never below 9pt at final size. Mono metadata never below 7pt. If locked copy cannot fit legibly, the format grows: the type never shrinks past the floor.
Instagram caps at five hashtags. Keyword-rich captions, five surgical tags from the rotation sets, alt text on every image. LinkedIn three to five in PascalCase. Behance exhaustive, up to fifty.
#UnbuiltByThinkLab · #ThinkLabProcess · #DreamToReality
#RenderedByThinkLab · client attribution
Regional landing pages per market, Dubai to London
Own the cinemagraph niche: near-zero competition
Blog for cost and comparison queries
Client-language pages: "sell off-plan property faster"
POSITION · HUMAN-CRAFTED, AI-ENHANCED
/about · /ecosystem · /showreel
/contact · /links · apply.thinklabgroup.com
Arkā Enclave · Fig Tree Villa · Food Concepts 360
Company collateral CTA → hello@thinklabgroup.com
Personal collateral CTA → corne@thinklabgroup.com
Case study links → /work/[slug]
Everything external → thinklabgroup.com, never staging URLs
CAPE TOWN, SOUTH AFRICA · @THINKLAB_GLOBAL
No changes to logo, palette, or type without written approval.
No project work published without the client's written permission.
Partners receive and acknowledge these guidelines.
Quarterly brand audits across all touchpoints.
Ecosystem platforms audited before launch.
Trading name ThinkLab, registered entity Think3D Visualisation CC, founded 29 January 2009, Cape Town. © 2026 ThinkLab on all published work. Trademark registration under consideration in SA, UK, and UAE. Workflows, AI-enhanced production methods, and the Ecosystem platform are trade secrets.