The definitive guide to expressing ThinkLab’s identity — brand system, marketing execution, product standards, and team positioning — across every touchpoint.
Version 2.0 — March 2026 — Confidential
Brand Foundation
The Mantra
“To sell the dream, you have to create the dream.”
Brand Name
ThinkLab — always. Never “ThinkLab Group”, never “Think3D”, never “ThinkLab Studio”. One word, capital T, capital L. Registered entity: Think3D Visualisation CC.
Brand Slogan
Immersive realities that matter.
Used in headers, social bios, and the links page. Not on the logo lockup — the tagline “seeing is believing” is reserved for that.
Purpose
ThinkLab exists to transform how unbuilt spaces are seen, sold, and understood. We create cinematic visual experiences that give architects, developers, and hospitality brands the power to convey vision with absolute clarity and emotional conviction.
Mission
To be the world’s most trusted visualisation partner — enabling clients to bring unbuilt ideas to life and sell them with clarity, confidence, and conviction.
Vision
To set the global standard in architectural visual storytelling — transforming how unbuilt spaces are seen, sold, and understood.
Core Values
Cinematic Excellence
Every frame crafted with the precision of architecture and the emotion of cinema.
Strategic Partnership
Creative co-pilots, not order-takers. We think alongside clients.
Architectural Fluency
We speak the language of design — space, light, material.
Relentless Quality
MIR-level standard. Blink Test. Feel Test. Real Test.
Innovation at the Edge
AI workflows, VR, Unreal Engine — pushing what’s possible.
Global Perspective
Remote-by-design. The best talent from around the world.
The Studio & Team
Non-Negotiable Positioning
ThinkLab is a dedicated, integrated studio team — not an outsourced service, not a freelance network, not an offshore rendering farm. Our artists work together every day, understand our clients, understand our product, and understand this industry. We are remote-by-design because geography should not limit quality — not because we are cutting costs.
How to Describe the Studio
“A remote studio powered by the best talent from around the world.”
“A dedicated team that works together all day, every day.”
“We understand the product, we understand our clients, we understand everything about this industry.”
Never use “outsourced”, “offshore”, “freelance network”, or “distributed contractors”.
Never describe ThinkLab as “Cape Town-based”, “UK-based”, or “Dubai-based”. We are a global remote studio.
Never list “Cape Town · London · Dubai” as office locations. We serve clients globally.
Leadership Team
| Person | Title | Domain | LinkedIn Headline |
|---|---|---|---|
| Corné von Bratt | Founder & CEO | Sales, Strategy, AI, Global Expansion | Founder & CEO, ThinkLab | Architectural Visualisation | Cinematic CGI & Immersive Experiences |
| Dávid Józsa | Art Director | Visual QA, team coaching, creative gatekeeper | Art Director at ThinkLab | Cinematic Architectural Visualisation · Visual Quality · Creative Direction |
| Andries van Niekerk | Technical Director | Pipeline, AI workflows, render farm, R&D | Technical Director at ThinkLab | 3D Artist · AI Workflows · Real-Time Rendering |
| Jean Nagiah | Studio & Client Manager | Client comms, marketing, operations | Studio & Client Manager at ThinkLab | Client Partnerships · Studio Operations · Marketing |
Production Team
10–15 Senior and Mid-weight 3D Artists, plus dedicated Film/Motion and AI/Programming specialists. Growing to 20+ by end of 2026. Every artist passes the MIR-level benchmark before working on client deliverables.
Culture Signals (for External Communication)
MIR-Level Benchmark
INTERNAL ONLY. Never use “MIR-level” in external comms. Externally say “world-class quality standards” or “cinematic excellence”.
Skunkworks R&D
INTERNAL ONLY. Never use “Skunkworks” externally. Refer to it as “dedicated R&D programme” or “innovation lab”.
Personal Development Plans
Every team member has a PDP. Mention in recruitment contexts to attract A-players.
Approved Proof Points
Years of Craft
Established 2009
Projects Delivered
Across all typologies
Continents Active
Africa, Europe, Middle East, Americas
Team Size
LinkedIn company size bracket
Anchor Testimonial
“The ThinkLab team is simply outstanding. They consistently deliver exceptional-quality visuals on time and within budget — and their work has fundamentally elevated the way we present projects to clients.”
— Sean McCauley, CEO, Devmark, Dubai
Deploy on: website, all Tier 1 outreach, capability deck, launch newsletter. This is ThinkLab’s strongest credential in the UAE market.
Brand Positioning
Positioning Statement
For architects, developers, and hospitality brands who refuse to compromise on how their vision is communicated, ThinkLab is the cinematic visualisation studio that transforms unbuilt spaces into emotionally compelling, commercially powerful visual stories — because how a project is seen is how it is sold.
ThinkLab’s Position: The Cinematic Strategist
Where MIR is artistic and Luxigon is provocative, ThinkLab occupies the space where cinematic artistry meets commercial strategy. We create visual assets engineered to accelerate sales, secure investment, and win planning approval.
Brand Pillars
Cinematic Storytelling
Every project treated as a visual narrative, not a technical deliverable.
Strategic Co-Creation
We embed as creative partners, shaping the vision alongside our clients.
Commercial Impact
Our work doesn’t just look good — it sells, convinces, and converts.
Full-Spectrum Delivery
Stills, film, cinemagraphs, VR, interactive, Ecosystem — one trusted source.
Target Audience
Property developers, architects, interior designers, hospitality brands, real estate agencies, and marketing teams seeking premium architectural visualisation.
Industries
Residential · Commercial · Hospitality · Mixed-Use · Retail · Master-Planned Communities
Logo System
The ThinkLab wordmark is a dual-tone logotype. “THINK” in the primary text colour and “LAB” in ThinkLab Red (#EB1D25). A signature red dot sits above the B — this must appear in every variant, including monochrome. Non-negotiable.
Logo Variants
Primary — On Dark
Standard — On Light
With Tagline — Dark
With Tagline — LightCompact & Social
Social Round
Web Tag / FaviconClear Space & Minimum Size
Clear Space: Cap-height of the “T” in THINK, all four sides.
Minimum Size: Print: 25mm. Digital: 120px. Below these, use web tag only.
Logo Misuse
× Never stretch, skew, or rotate
× Never change the THINK/LAB split
× Never place on busy backgrounds
× Never add shadows or effects
× Never recolour LAB outside #EB1D25
× Never remove the dot above B
Colour System
Cinematic and restrained. Anchored by ThinkLab Red. Deep blacks and warm neutrals let the work breathe.
Primary Palette
#0A0A0AObsidian
Primary backgrounds
#1A1A1ACharcoal
Cards, surfaces, nav
#F5F3EFParchment
Light text, print
#EB1D25ThinkLab Red
Accent, CTAs, the LAB
Neutral Scale
#2A2A2ADark Grey
Borders, dividers
#6B6B6BMid Grey
Metadata, captions
#B0B0B0Light Grey
Body text on dark
#E8DCC8Warm Sand
Hover states, warmth
Ratio
Typography
Three typefaces, all freely available via Google Fonts. No paid licences required.
Primary — Inter
Headings & Interface
Google Fonts · 300 / 400 / 500 / 600 · Fallback: Helvetica Neue → Arial
Secondary — Playfair Display
Editorial & Long-Form
Google Fonts · 400 / 600 / Italic · Fallback: Georgia → serif
Monospace — DM Mono
Labels & Data
Google Fonts · 400 / 500 · Section numbers, hex codes, metadata
Brand Voice
ThinkLab speaks with cinematic confidence. Our voice is that of a trusted creative director — articulate, assured, strategic, never salesy. We are partners, not vendors. We discuss visual strategy, not render output.
Voice Attributes
Confident
Authority from 15+ years. Not arrogant.
Cinematic
Frames and narratives. Not flowery.
Strategic
Tied to outcomes. Not corporate.
Concise
Every word earns its place. Not cold.
Language Standards
British English: visualisation, colour, centre — unless addressing a US client.
Refer to work as “visual assets”, “cinematic experiences”, “visual narratives”.
Never use “rendering farm”, “CGI company”, or “outsourced service”.
Never use discount language, urgency tactics, or salesy phrasing.
Products & Services
Core Visualisation Services
Architectural Stills
Photorealistic imagery. 4K–8K. 3ds Max + V-Ray/Corona. 1–4+ weeks.
Film & Animation
Cinematic CGI fly-throughs. HD/4K at 25–30fps. Storyboarding, sound, grading. 3–8+ weeks.
Cinemagraphs
Living stills — subtle motion loops. GIF/MP4. +1–2 days on a still.
VR & 360° Experiences
Oculus Quest, HTC Vive, web viewers. Interactive hotspots. 4–6 weeks.
Real-Time Interactive
Unreal Engine. Day/night, material switching, navigation. 8–12+ weeks.
3D Modelling
Scene assembly from plans. .MAX, .FBX, .OBJ. Day-rate.
Drone & Ground Photography
Licensed aerial + ground. Stills, video, panoramas.
Digital Products
ThinkLab Ecosystem
Bespoke digital sales platform. See dedicated section.
Turnkey Sales Offices
Immersive environments: large-format prints, touchscreens, VR stations, scale models.
Lead with outcome: “Imagery that stops the scroll and sells the vision.”
Never present services as a commodity price list.
ThinkLab Ecosystem
Product Definition
A bespoke digital sales platform for property developers and marketing agencies. Every visual asset flows into a single branded experience built to convert browsers into buyers.
Headline
Every asset. One platform. Total control.
Features
Interactive Site Plans
Tap a unit → views, floor plans, pricing, availability.
Cinematic Showreels
Autoplay video heroes per development.
360° Virtual Tours
No-app walkthroughs. Any device.
AI Concierge
24/7 buyer assistance: pricing, specs, availability.
Branded Experience
White-labelled per development. Client’s brand, not ours.
Analytics Dashboard
Track engagement, hot leads, asset conversion.
Position as a sales tool, not a website. “Launch-ready in days, not months.”
Never call it a “website” or “portal”. It’s an “immersive digital sales platform”.
Visual Language
Every image: a considered frame from a film about architecture. Visual DNA from fine-art photography, editorial fashion, cinematic grading.
Cinematic Composition
Leading lines, rule of thirds, foreground depth.
Atmospheric Light
Moody, directional. Golden hour, twilight, drama.
Human Scale
Natural people. Silhouettes, motion blur. Never stiff.
Material Truth
No CG “gloop”. Authentic textures.
Contextual Stories
Wet streets, mist, leaves — emotional resonance.
Quality Gate — Three Tests
Blink Test
Attention in 0.5s?
Feel Test
Sells the dream?
Real Test
Technically flawless?
Production Process
The 7-step ThinkLab process — from strategic discovery to sales ecosystem. This is how we present our workflow externally.
Strategic Discovery
The Narrative Foundation. Deep-dive into architectural soul, target audience, visual language strategy.
Cinematic Composition
The Art of the Lens. Dozens of camera studies and compositional wireframes to find the story.
Atmospheric Artistry
Defining the Sensory Mood. High-fidelity materials with cinematic lighting — from golden hour to deep twilight.
Borderless Collaboration
Real-Time Global Partnership. Integrated digital workspace bridging continents. Transparent, agile, in sync.
Narrative Accent
The Director’s Cut. Morning mist, bespoke colour grading, city glow at dusk. Beyond accuracy, we curate emotion.
Masterpiece Delivery
Uncompromising Fidelity. High-octane visual assets with obsessive detail and hyper-realistic polish.
Sales Ecosystem
The Ultimate Conversion Engine. Stills, cinemagraphs, animations, and 360° plug into one immersive sales platform.
Website Standards
URL
thinklabgroup.com — always. Never the Firebase staging URL. Never www prefix in copy (use in browser settings only).
Navigation
Case Studies · Gallery · Studio · Ecosystem · Journal · Contact
Website Principles
Dark-first. Obsidian backgrounds let work glow.
Full-bleed imagery. Renders dominate viewport.
Minimal chrome. Navigation recedes.
Cinematic motion. Smooth scroll, parallax.
Performance: sub-2s load, lazy media, WebP.
Contact Form Categories
Architectural Stills · Film & Animation · Cinemagraphs · 360° / VR · ThinkLab Ecosystem · Full Campaign
Social Media
Platform Directory
| Platform | Handle / URL | Bio Link |
|---|---|---|
| @thinklab_global | thinklabgroup.com/links | |
| linkedin.com/company/think3dlab | thinklabgroup.com | |
| facebook.com/ThinklabGroup | thinklabgroup.com | |
| Behance | behance.net/thinklabgroup | thinklabgroup.com |
| YouTube | ThinkLab | thinklabgroup.com |
| Google Business | ThinkLab | thinklabgroup.com |
Brand Rules for All Public Copy
Display name: “ThinkLab” everywhere.
Positioning: global remote studio.
Website URL: thinklabgroup.com.
Never use “MIR-level benchmark” — internal only.
Never use “Skunkworks” — internal R&D terminology only.
Never use the Firebase staging URL publicly.
Instagram Strategy
Content: Project reveals, behind-the-scenes, cinematic stills, film teasers, client stories.
Frequency: 1x per week (Reels, carousels, stories).
Tone: Confident, cinematic, aspirational. Show the craft, not the sales pitch.
Story Highlights: Projects · Process · Film · Ecosystem · About Us
LinkedIn Strategy
Content: Thought leadership, case studies, project reveals, founder voice posts.
Frequency: 3x per week (studio page) + Corné personal posts.
Industry: Architecture & Planning (updated from Advertising Services).
Company Size: 11–50 employees.
Content & Marketing
Content Pillars
Project Showcases — “The What”
Artistry and cinematic quality. Design intent brought to life. Primary: Instagram, Website Portfolio.
Case Studies — “The How”
Problem → Solution → Result. Quantifiable ROI. Primary: LinkedIn, Blog, Email Newsletter.
Thought Leadership — “The Why”
Industry trends, strategic insights. Primary: LinkedIn, Blog.
Newsletter — “Studio Updates”
Platform: MailerLite
Brand name: “Studio Updates” (never “ThinkLab Newsletter”)
Tagline: “Project reveals, process insights, and what’s next — straight from the studio.”
Tone: Quiet, confident, exclusive. No “SUBSCRIBE NOW.” Position as insider access.
Signup points: Links page, email signatures, website footer.
Signup CTA: “Subscribe to Studio Updates →”
Campaign Blueprint — New Project Launch
Asset Preparation
8–10 hero renderings, 60–90s cinematic film, 30s trailer, two 15s social clips, full case study.
Launch Week
Day 1: Portfolio + Instagram. Day 2: Case study + LinkedIn/YouTube. Day 3: Newsletter. Day 4: Trailer on social.
Amplification
Week 2: Direct sharing to prospects. Week 3: Boost highest-engagement LinkedIn post.
Hashtag Strategy
Primary: #ArchViz #ArchitecturalVisualisation #CGI #3DVisualisation #PropertyMarketing
Secondary: #ArchitectureDesign #RealEstateCGI #LuxuryProperty #VisualStorytelling #InteriorDesign #HotelDesign
Collateral & Templates
Company One Pager
Format: A4, dark theme, cinematic. Full-bleed hero imagery.
Structure: Header (logo + tagline) → Elevator Pitch → Problem We Solve → Our Solution → 6 Core Services → Why ThinkLab (4 differentiators) → Proof Points → 4-Step Process → CTA
CTA: “Let’s build something extraordinary.”
Export: PDF (300dpi print) + PDF (digital optimised) + PNG (web/email)
Email Signatures
[Title]
ThinkLab
Architectural Visualisation · Film · Immersive Experiences
✉ [email]@thinklabgroup.com
☎ +27 84 581 6860
🌐 thinklabgroup.com
[Website] [LinkedIn] [Instagram] [Behance] — small branded icons
Subscribe to Studio Updates →
Behance Project Format
Title: [Project Name] — [Location] | [Deliverable Type]
Description: “The Brief: [Client] required cinematic visual assets to communicate the design intent, lifestyle, and spatial quality of [project]…”
Tags: architectural visualisation, CGI, 3D rendering, cinematic, arch-viz, property marketing, ThinkLab
Cover: Full-bleed cinematic hero, 1400×1050px
Case Study Format
Structure: Problem → Solution → Result
Angle: Focus on tangible ROI with quantifiable metrics (% pre-sold, time saved).
Formats: Blog post + gated PDF download for lead capture.
Digital Presence
Links Page — thinklabgroup.com/links
Purpose: Universal “link in bio” across every platform. Replaces all individual social links.
Design: Dark (#0a0a0a), minimal, mobile-first. Subtle hover animations. Not a generic Linktree.
Content: Logo + slogan → Website → Portfolio → Ecosystem → Studio Updates signup → LinkedIn → Instagram → Behance → Facebook → Email → CTA
Analytics: Firebase Analytics or Plausible click tracking.
Unified Routing Map
| Touchpoint | Routes To |
|---|---|
| Business cards / QR code | thinklabgroup.com/links |
| Email signatures | thinklabgroup.com + social icons + Studio Updates |
| Instagram bio | thinklabgroup.com/links |
| LinkedIn company page | thinklabgroup.com |
| All social bios | thinklabgroup.com |
| Newsletter (MailerLite) | Links to website + links page in footer |
| Outreach emails | thinklabgroup.com + portfolio link |
SEO Keywords
architectural visualisation, CGI studio, 3D rendering, property marketing, architectural animation, virtual tours, immersive experiences, arch-viz
Brand Protection
ThinkLab’s brand equity is built on consistency, quality, and trust. Deviation dilutes 15+ years of reputation.
Governance
All external materials approved by CEO or Brand Guardian before distribution.
No modification of logo, palette, or typography without written approval.
Third-party partners must acknowledge these guidelines.
Quarterly brand audits across all digital touchpoints.
All social profile copy managed centrally via the Social Profiles spreadsheet. Do not deviate.
Trademark & IP
Trading Name: ThinkLab
Registered: Think3D Visualisation CC · Reg. 2009/155713/23
Founded: 29 January 2009
Copyright: © 2026 ThinkLab
Consider trademark registration in SA, UK, UAE.
“Every frame we create is crafted with the precision of architecture
and the emotion of cinema.”
Global Remote Studio · Est. 2009
hello@thinklabgroup.com · thinklabgroup.com
Brand Bible v2.0 · March 2026 · Confidential